An aerial agricultural service company called Airviz, started by Bryan Johnston and Alex Dodds, plans to fly drone over farm fields in Canada and aims to provide instant feedback on the crop condition. "Our business plan is we fly it (an agricultural field) frequently throughout the season and give you immediate results," said Johnston. The quick results are only possible because of the involvement of drone technology. "The new technology means that drone services companies can provide rapid information and growers can act on that information immediately," said Matthew Johnson, owner of M3 Aerial Productions in Manitoba. "My five-year plan is to make both hardware and software that will be able to do this completely autonomously, with no pilot needed whatsoever," said Alex Dodds.